International Journal of Market Research

The International Journal of Market Research (IJMR) is the world's primary source of cutting-edge thinking and ideas about market and social research.

It is the essential professional aid for users and providers of market research. IJMR will help you to: keep abreast of cutting-edge developments; apply new research approaches to your business; understand new tools and techniques; learn from the world's leading research thinkers; and stay at the forefront of your profession.

The journal publishes cutting-edge articles across the entire spectrum of marketing and social research:

• New quantitative and qualitative techniques - from sampling to semiotics
• Advances in research applications including research into brands, advertising and product development
• Specialist fields such as pharmaceutical research
• Applying new research findings

Frequently Asked Questions

Prior to publication, every article is subject to a quality-control process by the editors and an international editorial board of research experts.

Is this the first time you have used this website?
If so, please select register from the menu at the top of the page, enter the details requested, and click continue.

Submitting a manuscript
Please click the log-in button from the menu above, enter your username and password, and log in to the system as an 'Author'. Then follow the instructions to submit your manuscript. After uploading your manuscript, it will be automatically formatted as a PDF file, and you will be sent an email requesting that you approve your submission. Please return to the main menu and APPROVE your submission accordingly. The pdf will then be send to the Editor for consideration.

Returning authors
Please use the provided username and password and log-in as an 'Author' to track your manuscript or to submit a NEW manuscript. (Do not register again as you will then be unable to track your manuscript.)

Checking manuscript status
If you already have a manuscript in the system, the corresponding author can log in to check the status. Online manuscript tracking only applies to new manuscripts submitted via the website; if you submitted your paper via email, please contact the IJMR Editorial Office (ijmreditor@warc.com) with your paper's reference number to check the manuscript status.

Reviewers
Please click the log-in button from the menu above and log in to the system as a 'Reviewer', or use the link in your review request email. You may view and/or download manuscripts assigned to you for review, submit your comments for the editors and the authors, and track the progress of manuscripts through the system. Note: Please click the 'Accept' or 'Decline' button as appropriate as soon as possible after receipt of the email asking you to review a manuscript.

Are you an author and reviewer for IJMR?
You will be able to perform both these activities with your one account. Select log-in from the menu at the top of the screen and enter your username and password. Then click the 'Author' or 'Reviewer' log-in button, whichever is relevant to the work you wish to undertake.

Have you forgotten your password?
To receive an e-mail reminder of your password, select forgot your password, enter your first and last name and then your e-mail address in the pop-up box, and click 'send password'.

Would you like to change your details?
To update your user profile, log-in and then choose "change details" from the menu at the top of the page.

What software do I need to use this system?
As well as an e-mail address, you will also need Acrobat Reader to view a final pdf of your paper. This can be downloaded for free here.

Problems or Questions

IJMR is published for the Market Research Society by the World Advertising Research Center. © World Advertising Research Center 2008